Your Online Jewelry Store
Men and women have been wearing jewelry since the beginning of time. From a sparkling necklace that completes a beautiful ensemble to a diamond ring that says, "I love you," jewelry plays a role in our daily lives. Today, consumers can shop for jewelry from the comfort of home at any time of day through online jewelers and jewelry dealers. Whether you're interested in finding a dazzling diamond engagement ring, or simply feel like splurging on a new treasure, an online jeweler can provide the quality products and customer service you expect.
Benefits of online jewelry shopping
The Internet is changing the way we shop for everyday items and even specialty products. Jewelry is no different. Thanks to the Internet, consumers can shop at any time of day for their desired items - and search through tens of thousands of products at the touch of a mouse. Among the benefits of shopping for jewelry online are:
- Fast, convenient shopping from the comfort of home
- Reputable jewelry dealers who work with the finest products
- Variety of products, styles and settings
- Research tools and materials
- More diverse inventory and product availability
- Excellent customer service
- Secure shopping
- Professional and insured shipping
- Published warranties and return policies
Consumer tips
Shopping for a diamond ring or a pair of earrings online is nearly similar to the process for shopping in a retail store. Consumers should conduct extensive research before making a purchase. No matter where you purchase your jewelry, you should verify the quality of the stones and settings, review the terms of the store's return policy and carefully go over the product warranty. Your purchase will be shipped with insurance via a reputable shipping agency. For safety, you may want to consider having the parcel shipped to your place of business.
If you are particularly concerned about Conflict Diamonds, be sure to ask the retailer whether it participates in the Kimberley Process Certification Scheme, which is a voluntary international program aimed to curb the trade and sale of conflict diamonds. Records are kept that track stones fro when they are mined to when they are sold in a retail environment.
The "four Cs"
If you're serious about making an online jewelry purchase, you should first familiarize yourself with the "four Cs" of diamonds. Understanding these characteristics will help you make an educated decision about the quality and ultimate value of the diamonds that interest you most.
- Carat: the overall weight of the stone. As a rule of thumb, the heavier the stone, the more expensive it will be.
- Color: A rating from D to Z that evaluates the color (or, rather, colorlessness) of a diamond. Some of the ratings are indistinguishable to the eye, so a true "colorless" stone might not be as valuable to you as one that possesses slight color.
- Clarity: Every diamond possesses microscopic blemishes and is rated on an 11-point scale ranging from "flawless" to "included." A true flawless stone is considered highly valuable, but you may not be able to tell the difference from one that displays slight imperfections.
- Cut: The actual shape of your stone and its overall sparkle and brilliance. Remember that some stones are naturally more attractive in some cuts rather than others. Keep this in mind - a stone with a less desirable clarity might look perfect when it is cut into a particular shape.
